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$349.99
$399.99
13% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$399.99
$449.99
11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$439.99 - $499.99
$439.99 - $569.99
Up to 12% Off
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$444.00
$749.99
41% Off
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
$499.99
$569.99
12% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
$599.93
$649.99
8% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"
$599.93
$649.99
8% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"
$599.99
$629.99
5% Off
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$599.99
$629.99
5% Off
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$699.99
$729.99
4% Off
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$699.99
$729.99
4% Off
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$1,199.00
$1,799.99
33% Off
Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
- The artwork on this bike is authentic Shibori dyes created by one of our designers.
$1,199.99
$1,599.99
25% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$1,399.98
$1,899.99
26% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$1,699.99
$1,999.99
15% Off
The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega.
It's right for you if...
You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life.
The tech you get
The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely.
The final word
A comfortable, open-frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack.
Why you'll love it
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- A fully-integrated 250Wh battery provides a range up to 40 miles.
- Monitor your level of power support and battery charge easily with the LED controller.
- The 7-speed derailleur adds extra range for getting uptown and back downtown.
- Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.
$1,750.00
$2,499.99
30% Off
The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology frame geometry make this e-bike the perfect blend of comfort, control, and fun. With up to a 100-mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go!
It's right for you if...
You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster, and funner on this easy-to-use ride.
The tech you get
The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike.
Why you'll love it
- The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile.
- Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging.
- Bosch's Active Line motor is super quiet and provides the perfect amount of assistance.
- 26" balloon tires provide an amazing, cushy ride.
- Color-matched fenders keep you clean while front and rear LED lighting keeps you safe.
$1,799.99
$1,999.99
10% Off
The Townie Go! 7D EQ is the e-bike for everyone, combining comfort and control with the power and fun of an e-bike. Go faster, farther and have more fun with an integrated battery, 3 levels of support, 26" tires, and Electra's patented Flat Foot Technology.
IT'S RIGHT FOR YOU IF…
You thought a quality e-bike was out of reach. The Townie Go! 7D EQ is an easy-to-use and fun-to-ride electric bike at an attainable price. Whether you're an experienced rider or just looking to get back on two wheels, this is a solid choice for anyone looking to enhance their lifestyle.
THE TECH YOU GET
The Electra E-bike System provides confidence and control through three modes of power support through the rear hub motor, while an LED display shows your battery charge and support level. Mechanical disc brakes provide smooth and powerful stopping, and front and rear LED lights add extra visibility.
THE FINAL WORD
Go! to work. Go! to the farmers market. Go! up and down the block with a big grin on your face because this ride delivers more smiles per mile. The Townie Go! 7D EQ is the pedal-assist e-bike for everyone no matter what age, height and experience level.
WHY YOU'LL LOVE IT
- Class 1 e-bike with a pedal-assisted speed up to 20 mph.
- Up to a 40-mile range on a single charge.
- 250Wh rear hub motor delivers 40Nm of torque.
- Monitor level of power support and battery charge with the LED controller.
- Features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Fully equipped with color-matched fenders and front and rear LED lights.
$2,844.00
$2,949.99
4% Off
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.
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